Hi, I'm Alaina!
I am a creative director and visual designer overseeing the design process from conception through post production. My strength as a designer reflects in my expertise as both director and artist. I love to work collaboratively and have a keen ability to both lead creative strategy and conceptual development to deliver high level results.
Born and raised in the Bay Area I currently live in San Francisco with my husband and daughter. I have worked in the industry locally at several pre and post production studios, design firms & advertising agencies. I love to collaborate with other artists, designers, and makers. I have worked and lived all over the world and enjoy adventure, friends and I'm an avid trail runner.
CONTACT: alainagoetz@gmail.com
415-516-4912
SKILLS
As a creative leader, I love making beautiful things with people. I am a fun visionary innovator who enjoys the collaborative process of leading, designing, and problem solving. With 20+ years of experience as a design thinker, my passion is in delivering influential visual designs, experiences & content. My work as a creative and visual designer spans a variety of impactful digital expressions; from disruptive campaigns, marketing and branding, visual effects, commercial, ad campaigns, interactive installations and events. I am known for lighting up a room and bringing creative work and production to the next level.
Digital: Highly proficient with Adobe Creative Suite, Flame, Fire & Smoke / Autodesk, Adobe After Effects, Nuke, C4D, Premiere
Creative: Creative Direction, Social Media Strategy, Content Creation, Integrated Advertising, Design Direction, Visual Design, Motion Graphics, Editorial, Art Direction, Storyboards, Design Style Frames, Content Strategy, Brand Building, Post Production
EXHIBITIONS & AWARDS
2018-2020 Wynn Hotels Macau/Las Vegas
LED Media Walls / Immersive Entertainment
2019 SF Merck LED Media Wall
permanent exhibition with evolving content
2016 - current NAU ; 2020 SJSU CADRE; CCAC; SFSU Visual Communications speaker
BDA GOLD, Webby Awards
Domestic and International Art Grants
LED Media Walls / Immersive Entertainment
2019 SF Merck LED Media Wall
permanent exhibition with evolving content
2016 - current NAU ; 2020 SJSU CADRE; CCAC; SFSU Visual Communications speaker
BDA GOLD, Webby Awards
Domestic and International Art Grants
EMPLOYMENT HISTORY
Freelance
Social Media Director, Creative Direction, Visual Design & Art Direction
Various Studios: SMD, Core, Ntropic, Hydralux, Opera Parallel
Social Media Director, Creative Direction, Visual Design & Art Direction
Various Studios: SMD, Core, Ntropic, Hydralux, Opera Parallel
Core Studio 2013 – 2020
Creative Director, Visual Designer, Design Director
Joined the team to lead and direct a wide array of visual content for multiple platforms and experiences. Directed teams of artists, designers animators and editors on various national and international jobs in advertising, brand marketing and entertainment. Designed and produced a range of broadcast and web content for global brands including Salesforce, Adobe, TMobile, HBO, Workday, Apple, Citrix, and Nike.
Creative Director, Visual Designer, Design Director
Joined the team to lead and direct a wide array of visual content for multiple platforms and experiences. Directed teams of artists, designers animators and editors on various national and international jobs in advertising, brand marketing and entertainment. Designed and produced a range of broadcast and web content for global brands including Salesforce, Adobe, TMobile, HBO, Workday, Apple, Citrix, and Nike.
Bonfire Labs San Francisco 2012 - 2013
Creative Director and Art Director. Responsible for pitching and concepting, creating style frames and storyboards, as well as leading teams of motion graphic, 2D & 3D production artists through the design and post process.
Creative Director and Art Director. Responsible for pitching and concepting, creating style frames and storyboards, as well as leading teams of motion graphic, 2D & 3D production artists through the design and post process.
Eveo EvLab, Inc. San Francisco 2010 – 2011
Creative and Senior Art Director overseeing the design process from conception through completion. Directed teams of CG and motion graphics artists. CG & Motion Graphics that ported to a variety of platforms including interactive, mobile, augmented reality, and web.
Creative and Senior Art Director overseeing the design process from conception through completion. Directed teams of CG and motion graphics artists. CG & Motion Graphics that ported to a variety of platforms including interactive, mobile, augmented reality, and web.
Spy Post San Francisco 2004 – 2009
Senior Visual Designer and Design Director. Responsibilities ranged from creative direction, compositing, design, art direction, storyboarding and pre visualization, visual effects supervision and execution. At Spy I worked on design and production on many commercial campaigns, advertising and branding, and feature films.
Senior Visual Designer and Design Director. Responsibilities ranged from creative direction, compositing, design, art direction, storyboarding and pre visualization, visual effects supervision and execution. At Spy I worked on design and production on many commercial campaigns, advertising and branding, and feature films.
Ntropic San Francisco 2000 – 2004
Creative Partner, Visual Designer and Director at Ntropic, involved in early concept design through execution and finish of jobs spanning a range from broadcast design to heavy 2D and 3D computer graphics. Responsible for integrating creative execution with post production teams, developing visual content and design. Films include “Underworld” & “Matrix”
Creative Partner, Visual Designer and Director at Ntropic, involved in early concept design through execution and finish of jobs spanning a range from broadcast design to heavy 2D and 3D computer graphics. Responsible for integrating creative execution with post production teams, developing visual content and design. Films include “Underworld” & “Matrix”
Radium San Francisco / Los Angeles 1996 – 2000
Creative Director, Designer, Art Director
Recruited from Cutters in Chicago to join the creative team opening Radium in San Francisco. Extensive visual effects supervision, design and post production experience. Films include “Spawn,” “What Dreams May Come.” Music videos for Madonna, Metallica, Will Smith, Backstreet Boys, NSYNC, among others. Responsible for creating some of the signature effects and branding design for the company as it evolved.
Creative Director, Designer, Art Director
Recruited from Cutters in Chicago to join the creative team opening Radium in San Francisco. Extensive visual effects supervision, design and post production experience. Films include “Spawn,” “What Dreams May Come.” Music videos for Madonna, Metallica, Will Smith, Backstreet Boys, NSYNC, among others. Responsible for creating some of the signature effects and branding design for the company as it evolved.
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EDUCATION
The School of the Art Institute of Chicago
M.F.A. in Art & Technology, Computer Graphics
M.F.A. in Art & Technology, Computer Graphics
San Jose State University
B. A. in CADRE - Computers in Art, Design, Research, and Education.
Specialized studies in Animation and Film, Graphic Design, and Video.
Magna cum Laude, President’s Scholar and Phi Kappa Phi Honor Society.
B. A. in CADRE - Computers in Art, Design, Research, and Education.
Specialized studies in Animation and Film, Graphic Design, and Video.
Magna cum Laude, President’s Scholar and Phi Kappa Phi Honor Society.
University of California at Berkeley
Art, Design, and Computer Graphics
Art, Design, and Computer Graphics